Capturing Phoenix's High-Traffic Tourist and Event Corridors
Phoenix attracts millions of visitors annually, from spring training fans to convention-goers and winter snowbirds. Smart local businesses know these temporary residents represent significant revenue opportunities—but you need strategic billboard placement to reach them effectively.
Prime Tourist Routes for Maximum Visibility
Target visitors where they're guaranteed to travel with billboards along these key corridors:
- Sky Harbor Airport access routes: I-10 eastbound and westbound near 24th Street captures arriving and departing tourists
- Loop 101 between Scottsdale and Tempe: Heavy tourist traffic heading to Old Town Scottsdale, ASU events, and Mill Avenue
- AZ-51 (Squaw Peak Parkway): Direct route from central Phoenix hotels to North Phoenix attractions
- Camelback Road corridor: Connects major hotel districts with shopping at Biltmore Fashion Park and Camelback Mountain hiking
Event-Specific Targeting Opportunities
Phoenix's event calendar creates predictable traffic patterns you can leverage:
Spring Training Season (February-March)
Target routes to Scottsdale Stadium, Tempe Diablo Stadium, and Salt River Fields. Loop 101 between Scottsdale Road and Indian Bend Road sees heavy baseball fan traffic during this peak tourism period.
Convention Center Events
Downtown Phoenix conventions bring thousands of business travelers. Focus on I-17 northbound from Sky Harbor and Central Avenue approaching the Phoenix Convention Center. Many visitors stay in Midtown hotels and drive downtown daily.
Chase Field and Footprint Center
Target sports fans and concert-goers with billboards on I-10 near 7th Street and Jefferson Street exits. These venues draw both locals and out-of-town visitors year-round.
Neighborhood-Specific Tourist Concentrations
Different visitor types concentrate in specific Phoenix areas:
- Old Town Scottsdale: Upscale tourists and nightlife seekers—target Scottsdale Road and Indian School Road intersections
- Midtown/Central Corridor: Business travelers staying near the light rail—focus on Central Avenue between Indian School and Thomas Roads
- Tempe/Mill Avenue: College visitors and young tourists—ASU campus area billboards reach this demographic
- Paradise Valley/North Phoenix: Luxury resort guests—target Lincoln Drive and Tatum Boulevard for high-income visitors
Timing Your Tourist-Focused Campaigns
Phoenix tourism follows predictable seasonal patterns. Peak visitor months (October through April) offer maximum exposure, while summer months target locals and business travelers. Browse our Phoenix billboard inventory to find locations that align with your target visitor demographics.
Digital vs. Static for Tourist Messaging
Digital billboards excel for tourist-focused campaigns because you can update messaging for different events, showcase multiple services, or run time-sensitive promotions. Static boards work well for brand awareness campaigns targeting the consistent flow of business travelers and winter visitors.
Consider your message frequency—tourists see your ad once or twice, unlike daily commuters who build familiarity over time. Make your value proposition immediately clear and include easy-to-remember contact information.
Ready to capture Phoenix's visitor traffic? Get a free quote and let's identify the perfect locations to reach your target tourists and event attendees.